Author: Michael Anderson

Michael Anderson has been doing marketing for over 30 years, SEO and WordPress for about 20, and AI work for the last three. He ran a local SEO agency for five years and owns a portfolio of niche sites, most of which have been through at least one Google update that tried to erase them. Penguin took the first portfolio. The helpful content update took a good chunk of the latest. He rebuilt after each, and that's why this site exists: local SEO, WordPress and AI advice from someone who has actually been hit by the thing you're trying to recover from, written down so you can skip the trial and error. Everything here is tested on real sites usually his own.